The team inside CloudPlay

Meet the AI team behind every CloudPlay experiment.

Four specialist agents review the page, create the test, build the approved version, and learn from real visits. Your team decides what goes live.

See the agents at work
  • 01Works with your current website
  • 02Approval before release
  • 03One learning loop
01 / 04

CRO AI agent

Working
yourwebsite.com
1 2 3

01Clarify the outcomeHigh opportunity

02Make the next step visibleMedium effort

03Move proof closerWorth testing

Now working onFinds the first change worth testing.

One shared experiment

Each agent picks up where the last one stopped.

CloudPlay keeps the goal, brand rules, approvals, and results in one record. Your team can see the work at each handoff.

Experiment record Homepage message · Conversion goal In progress
01

Strategist

Review

Find the clearest opportunity
02

Designer

Create

Prepare complete variations
03

Developer

Build

Turn the choice into code
04

Your team

Approve

Choose what can go live
05

Analyst

Learn

Measure and explain the result
Experiment brief→Page variations→Tested build→Approval record→Result

Four specialists, one shared goal

See the work each agent brings to the experiment.

Each role has a clear job, a defined output, and a point where your team can review the work before it moves forward.

01 / 04 · CRO AI agent

CRO Strategist

Finds the first change worth testing.

The Strategist reviews the page, the visitor journey, and the outcome you care about. It turns that review into a focused experiment brief your team can challenge or approve.

  • ✓Reviews message clarity and conversion friction
  • ✓Compares the page with relevant competitors
  • ✓Writes a testable hypothesis and success metric
  • ✓Ranks ideas by expected value and effort
Strategist workspace CloudPlay
Page opportunity score 74 Three useful ideas found

01Lead with the customer outcomeMessage · High confidence94

02Bring proof above the foldLayout · Medium effort86

03Give the CTA one clear jobJourney · Quick test78

Uses

Website · Business goal · Audience · Analytics context

Delivers

A prioritized experiment brief

02 / 04 · Design AI agent

Experience Designer

Turns the brief into complete page options.

The Designer uses your current page and brand rules to create variations that feel at home on your website. Your team can compare the message, layout, and call to action before any code ships.

  • ✓Creates responsive page and component variations
  • ✓Keeps typography, spacing, and color on brand
  • ✓Tests new copy alongside layout changes
  • ✓Shows every proposed change in context
Designer workspace CloudPlay
HypothesisA clearer outcome will help more visitors move forward.
Original
Clarity
Proof
Uses

Experiment brief · Brand system · Current UI · Approved content

Delivers

Review-ready page variations

03 / 04 · Development AI agent

Frontend Developer

Builds the version your team chooses.

The Developer turns the selected design into a working experiment for your existing website. It checks the main breakpoints and interaction states, then packages the build for review.

  • ✓Builds isolated, deployable experiment code
  • ✓Checks responsive and interaction states
  • ✓Runs visual and accessibility checks
  • ✓Prepares a controlled release and rollback path
Developer workspace CloudPlay

01experiment = createVariant({

02page: "homepage",

03goal: "qualified_action",

04approval: true

05});

BuildPassed

Responsive viewsPassed

Conversion eventConnected

RollbackReady

Ready for your reviewNothing has been released.
Uses

Approved design · Website stack · Tracking plan · Release rules

Delivers

A tested build with a QA record

04 / 04 · Analytics AI agent

Experiment Analyst

Explains the result and shapes the next test.

The Analyst monitors the experiment, compares each version with the original, and gives your team a plain-language result. The useful lesson becomes context for the next brief.

  • ✓Tracks the agreed conversion event
  • ✓Compares variants with the original experience
  • ✓Flags tracking gaps and unusual movement
  • ✓Records the result and recommends the next test
Analyst workspace CloudPlay

Current lift+18.6%

Visitors observed24,960

Test statusLearning

OriginalVariant B
✦Result noteThe outcome-led version helped more visitors reach the next step.
Uses

Live visits · Conversion events · Variant history · Experiment goal

Delivers

A result, explanation, and next step

Your approval is part of the system

The agents prepare the work. You make the call.

CloudPlay keeps each proposed change in review until someone on your team approves it. You can edit the message, send the variation back, or approve the release.

  • ✓See the original and variation together
  • ✓Review the change list and QA record
  • ✓Pause the experiment and restore the original
Homepage experimentReady for review
CloudPlay review
PROPOSED CHANGE

Make the customer outcome clear in the first screen.

The new variation changes the headline, supporting copy, and primary call to action.

Original

Build better digital experiences.

One connected platform for modern teams.

Explore the platform
Variant A AI proposed

Turn more website visits into meaningful action.

A clearer path from the first visit to the next step.

See how it works

Waiting for your decisionNo visitor can see this variation yet.

Built around your website

The agents share the context your team has already approved.

CloudPlay keeps the brand rules, experiment goal, release permissions, and past results attached to the same piece of work.

01

Brand context

The Designer and Developer use the page patterns, assets, and rules your team provides.

02

Controlled access

Each integration receives the permissions needed for the agreed workflow and release method.

03

Recorded decisions

Your team can trace the brief, variation, approval, result, and next recommendation.

Product questions

Details your team can check before the first experiment.

What does the CloudPlay CRO Strategist do?

It reviews a page against your business goal, identifies conversion friction, and prepares a prioritized experiment brief. Your team can edit the hypothesis and metric before design work begins.

Can the Designer follow our existing brand system?

Yes. CloudPlay uses your current page, approved brand assets, type styles, spacing, colors, and interface patterns as constraints for each variation.

Does the Developer publish changes without approval?

No. The Developer prepares and checks the experiment build. An authorized person on your team must approve the release before visitors can see it.

How does CloudPlay choose a winning version?

The Analyst compares each variation with the original using the conversion event agreed for that experiment. Your result includes the measured outcome, the test context, and the lesson to carry forward.

Will CloudPlay replace our website or CMS?

No. CloudPlay works with the website you already have. The integration and release method depend on your stack, permissions, and analytics setup.

Start with your website

Tell us where your website feels stuck.

Share the page and a little context. We’ll take a look before we speak.

  • 01Website and messaging review
  • 02Priority experiment opportunities
  • 03Recommended next step

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